Okay, let’s say you’ve built up a somewhat convincing or at least interesting web of inter-connecting hyperreal web artifacts using a combination of SEO & other transmedia storytelling tricks & outright social media hacks on Reddit, Medium, and wherever else.
They’re out there, they’re great, just waiting to be found… and waiting… and nobody is finding them. The web is never “activated” and no one ever tumbles down the intricate system of rabbit holes dug out for them by the hyperreal excavator.
What’s missing? What’s stopping this particular Event Ladder from rising up out of Preality substrate & “going viral” into this timeline?
I think of these missing catalyzing elements as “inciting incidents.”
There are many ways to cause an inciting incident to occur, and I’m an expert in none of them. I only know what I’ve done, or what I’ve inferred from what I’ve come across via the work of other hyperreal artists working in networked narratives & transmedia storytelling.
Whatever it is, there needs to be a “thing” that activates the hyperreal web, and causes end users to spontaneously make & share their discoveries with one another.
By way of Henry Jenkins:
Transmedia storytelling expands what can be known about a particular fictional world while dispersing that information, insuring that no one consumer knows everything and insure that they must talk about the series with others
To be continued, as I gather my thoughts on this subject further.