If I remember correctly, you can’t write *good* blog posts without also writing a bunch of klunkers and a whole lot of filler. But if I also remember correctly, the good posts end up being built out of the bits and pieces of the other stuff… sort of like a recycled prima materia.

…the ubiquitous starting material required for the alchemical magnum opus and the creation of the philosopher’s stone. It is the primitive formless base of all matter similar to chaos, the quintessence or aether.

Wikipedia: prima materia

And the trick is, you never know quite which is which while you’re doing it. You just put your head down & do it.