AI Changes Music Discovery – by Marrying It With On The Fly Creation

In light of thinking about this idea of listening as a creative act, I found this Reddit thread title interesting for the opposite reason than the OP seems to have posted it: “AI has completely changed my way of discovering new music.” An excerpt from how pessimistic and hopeless their post sounds:

“When you discover a new song you like by an artist you dont know, you first gotta look when the song was released, then based on that, you gotta see if the artist profil looks authentic or not, maybe check out some of his other social media accounts to really make sure. Also gotta look at how much he has released in a certaint time period and if it is realistic. Its so annoying and sad at the same time.

I started listening to whole discographies of artists I already know some stuff from because that way I automatically know that what im listening to isnt AI. I barely check out new releases anymore and if I do, its only from artists I have been listening to for years and that I know dont make AI music. Im checking out a lot of stuff mostly from the 2010s or lower just to be completely sure I dont have to worry about any AI crap.”

I don’t want to make light of their struggle to connect with their own idea about authenticity is, but this is a viewpoint I’ve seen come up more and more about AI use in music. On the one hand, I completely understand and agree with it. On the other hand, people can also just like what they like, and not worry so much about it. I don’t know.

There’s something that’s weird to me in this line of thinking… and also among the people who claim that AI music has no “soul” or emotion. I think, first, those people have not experimented enough with the active-creative process of generating music with AI, or other kinds of deep listening to publicly available existent gen AI music out there. Because YouTube is filled with all kinds of it. Some of it, I think, highly listenable, depending on your genre. But it was only when I began using Suno consciously for active-creative listening that I routinely started having “goosebump” reactions to songs that I was working on, when I was deep into it, and listening through to a series of outputs made in a given part of a session. There was even one version of a song that kept failing but I kept trying and trying, and had the unbidden physiological reaction of actually gasping when a certain chord/part came in, because it so perfectly solved the narrative problem of the lyrics with a kind of musical coloration I would never have expected.

Second, I think it’s also as equally up to the artist (whether using AI or not) as it is to the viewer/listener to bring the soul. It’s a two way street. This isn’t a free lunch where you just get to dine on the fruits of my soul and not give anything back. If you’re listening, there’s a response there, a giving, even if it’s silent, uncommunicated, and unknown, and not tracked by any algorithm… Otherwise, just expecting the artist to bring the soul and not bringing anything to the party to share is just vampirism.

But anyway, I digress. (And now I have a post to link out to on that for when I do.) My original point, pre-critique, was something more like when I read the title of the Reddit post about changing music discovery, I wish it had been from the perspective I’ve been experiencing, and realizing I just have to be in the end the one to articulate. Namely, that making AI world music, and putting it up onto Spotify and listening to the radio station for the artist that I made has made me actually discover cool human artists who are authentically working in similar soundspaces.

Here’s a digression: is my exploration of those soundscapes inauthentic? Personally, I don’t feel it is, because my experience of working with AI to explore those same soundscapes, to get to know them better, to blend them together to find new sounds to listen to is deeply creative, active, intuitive, and my experience of my own lived context is entirely and absolutely authentic without question. My presentation of that level of personal authenticity in terms of exploration/invocation, however is wrapped in an artifice intentionally engaging with cultural notions of inauthenticity, of the “post-reality” phenomenological inversion of an extremely fake exterior wrapping which contains, secretly somehow, some kernel of real authentic human artistic striving and discovery along the way. The signs of the divine in the trash stratum. At least sketches and studies of refuse and rubble along the way, if not exactly always masterpieces.

So my intuitive guess at where the technologies are going is that I would be able to go into a given music player and its catalog, and I could identify the kind of sound I want to hear. It would search for existent alternatives, and if none are found, or the user preference is already set for it, it would create them from scratch.

Imagine opening up Spotify and entering a search, prompt, feeling, or “vibe,” testing some gen-AI results and some human results, then saving any of the AI stuff you like, where you can listen to it again or share it with others, generating and publishing right at the point of listening, and collecting any royalties from its reuse. Instead of having to go through Suno for generations, Distrokid for distribution & royalties, and Spotify for daily casual listening.

This is a bit like the idea of the “prosumer” which is a portmanteau I’ve always hated that tries to combine analytically the roles of the producer and consumer into one entity that, presumably, feeds on its own waste, I suppose. Perhaps that is why the internet has turned so terrible and toxic. But the idea I think is still the correct one, even if it sounds like marketing/trend-hunter mumbo-jumbo. I just like the feelz of “active-creative listening” personally instead. Because I know what that means, and whichi voice(s) I’m listening for already in my life, and why. I don’t have to foreground in my mind some weird idea about creation as consumption. I just listen. And by listening, I invoke something that wasn’t there before, the presence, the flame of my attention. Where to let it burn…

But yeah, I can from my own perspective, authoritatively say that making music with AI, regardless of how you want to classify that existentially or artistically, absolutely makes you listen to and discover music in new ways. And that most definitely includes discovering new all-human music (still that’s the wrong word, because AI music is still being made by humans from humanic materials, so…) from “totally real” bands.

There’s one last wrinkle in all this for me though, is that I personally almost don’t listen to Spotify at all, because it is always trying to serve me “more of what I like” so much so that I have come to hate the songs I’ve loved, and the artists seem like they’re all things of the past now. I guess part of that is aging, hearing the same songs too many times. It nullifies the active part of the listening creative act. Contented passivity? But I’m not contented listening to the same 1000 songs endlessly forever. That makes me agitated, makes me seek change. To change the channel, change the station. And that’s actually mostly how I listen to music nowadays, is by internet radio, whether through a browser-based app like Radioside, or on some wifi-based radios I have at home. I haven’t even found a single one of those that plays AI music so far. But honestly, I am probably ready to listen to some, if I can verify the quality of the curation – which with radio stations, is something you usually do through a process of active listening over time. So maybe the more things change, the more they stay the same. But what stays the same for me, is I still mostly feel stifled by Spotify as a listener, forced into categories and cohorts I didn’t create or agree to, and don’t know how to escape from. Because where will I even run? There’s no algorithm that truly knows me, that will ever truly love me…