Quoting Artsy.net on Slawn

Great ruse, I love it! [Source]

“Do you sell Slawn works?” In March 2022, the staff at Saatchi Yates’s front desk heard this question again and again as, over several days, hundreds of visitors came in repeating this same question. Staff were baffled: The gallery, after all, had never worked with, or heard of, the artist before. This guerilla marketing ploy came from artist Olaolu Slawn, known simply as Slawn, who had cheekily posted on Instagram telling his thousands of followers they could find his work at the London gallery. Suffice it to say, the stunt caught the gallery off guard, but undeniably, it put the artist on the gallery directors’ radars.

Two years later, Slawn, now 23, is opening his debut solo exhibition at Saatchi Yates…