I have a lot of horses in this particular race, but this quote from AP coverage just strikes me as wrong:

And what will happen when some of Jones’ casual fans who didn’t follow the news of the bankruptcy auction log on to Infowars in a few months only to find the Onion’s new creation? Probably not much, said Beran, who suggested it’s unlikely there’s much overlap between people attracted by conspiracy theories and those who want to mock them.

In my experience, there is actually a *great deal* of overlap between those two groups… But I think that’s not a drawback, that’s another thing in the plus column!