Secret to Effective World-Building?

This actually strikes me as good advice about world-building (archived), based on what I’ve seen in the wild. Plus it references a Gary Larson Far Side cartoon. What more could you ask for?

I’ve become convinced that that’s the real secret to effective worldbuilding in gaming media. Certainly, the “core” of the setting should make sense, but all the peripheral stuff surrounding it? Just throw in a bunch of incomprehensible bullshit seasoned with the occasional bit that almost makes sense, and people will seize on those bits and ratonalise all the rest of it for you – and what they come up with is generally going to be way more interesting than whatever your original plan was, if indeed you had one at all.